SEO Monthly Report — Palmway Apparel

2026-04-29 seo-monthly Palmway Apparel

Period: April 1–26, 2026 Domain: palmwayapparel.com Platform: Shopify Phase: GĐ1 — Nền Móng (Foundation)

1. Executive Summary

Tháng 4 là tháng đầu tiên triển khai SEO cho Palmway Apparel. Trọng tâm: xây nền móng kỹ thuật, nội dung blog Phase 1, và link building social profiles.

Key Metrics

MetricApril 2026
Impressions661
Clicks46
CTR7%
Avg Position17.8
Pages Indexed610
Pages Not Indexed308
Blog Posts Indexed11/12
Referring Domains301
Target Keywords Mapped463

Top Wins

  1. 610 pages indexed — từ gần 0 lên 610 trong tháng đầu, tốc độ crawl & index tốt
  2. 7% CTR — cao cho site mới, cho thấy title/meta đang hấp dẫn
  3. 11/12 blog posts indexed — gần như 100% blog content được index nhanh (trong 3-5 ngày)

Critical Issues

  1. 308 pages not indexed (6 reasons) — cần audit lý do cụ thể
  2. 0 clicks từ Money keywords — các KW chính chưa có traffic
  3. GA4 chưa kết nối BigQuery — thiếu data traffic & engagement

2. Technical Audit

Indexing Status

MetricValue
Indexed610 (66.4%)
Not Indexed308 (33.6%)
Total Known918

Index tăng mạnh từ mid-April (0 → 800+ known pages). 11 blog posts đã indexed, crawl gần nhất Apr 20–25.

[Source: GSC Page Indexing — screenshot Apr 24, 2026]

Homepage SEO

ElementStatus
H11 (OK)
Title”Custom Team Apparel - Bulk Hawaiian Shirts & Uniforms | Palmway – Palmway Apparel” (82 chars — quá dài, duplicate brand name)
Meta Description150 chars (OK)
Images136 total, 0 missing alt text (OK)
Internal Links45
External Links5

Status

3. Search Performance (GSC)

Period: Apr 1–26, 2026

MetricValue
Total Clicks46
Total Impressions661
Average CTR7%
Average Position17.8

Trend: Impressions tăng dần từ đầu tháng, position cải thiện từ ~60–70 xuống ~15–20 ở cuối tháng.

[Source: GSC Performance — screenshot Apr 29, 2026]

Top Queries (by Impressions)

QueryImprClicksAvg Pos
personalized employee appreciation gifts26085.1
team building activities with custom gear1205.3
custom hawaiian shirt8077.4
outdoor team building outfit702.0
team building outfits505.4
military hawaiian shirts5033.4
personalized hawaiian shirts5069.8
team building outfit ideas403.7
matching group outfit ideas201.5

[Source: BigQuery gsc_daily — palmwayapparel, April 2026]

Top Pages (by Impressions)

PageImprKW Count
/blogs/custom-tips/team-outfit-ideas-for-work-events-and-group-photos4621
/collections/custom-hawaiian-shirts3218
/blogs/custom-tips/employee-appreciation-gifts315
/collections/military-hawaiian-shirts2814
/blogs/custom-tips/team-bonding-activities132
/collections/custom-logo-hawaiian-shirts77

[Source: BigQuery gsc_daily — palmwayapparel, April 2026]

4. Content Performance

Blog vs Collection

TypePages w/ ImpressionsTotal ImprKW Coverage
Blog (/blogs/)69432 KW
Collection (/collections/)46941 KW
Product (/products/)121 KW
Other454 KW

Blog content đang dẫn đầu về impressions. Collections có keyword coverage rộng hơn nhưng position còn thấp.

Blog Indexed (11/12)

Tất cả blog posts published Phase 1 đã được index trong 3–5 ngày:

URLLast Crawled
/blogs/custom-tips/screen-printing-vs-sublimationApr 25
/blogs/custom-tips/team-outfit-ideas-for-work-events-and-group-photosApr 22
/blogs/custom-tips/company-swag-ideasApr 22
/blogs/custom-tips/family-reunion-t-shirt-ideasApr 22
/blogs/custom-tips/matching-outfits-for-couplesApr 22
/blogs/custom-tips/bachelorette-party-shirtsApr 22
/blogs/custom-tips/employee-appreciation-giftsApr 20
/blogs/custom-tips/employee-engagement-ideasApr 20
/blogs/custom-tips/employee-appreciation-day-ideasApr 20
/blogs/custom-tips/staff-appreciation-ideasApr 20
+ 1 more (page 2)—

[Source: GSC Indexed Pages — screenshot Apr 24, 2026]

5. Rank Tracking

Keyword Distribution (from GSC)

Position RangeKeywords
Top 1–33 (matching group outfit ideas, outdoor team building outfit, outfit for team building)
Top 4–104 (team building outfits, team building outfit ideas, team building activities with custom gear, team outfit)
11–203
21–504
50+~40
Total ranking~54 KW

Target Keywords Status

463 keywords đã mapped, phân loại:

TypeCountURL Target
Money92Home / Landing
Support371Product/Collection / Blog

Top Money keywords chưa có impression trong GSC — cần thời gian để index và ranking.

[Source: Keyword CSV — _Plan SEO 2H Solution Bulk Sites - Keyword.csv]

MetricValue
Total Referring Domains301
Total Linking Pages~580

Top Referring Domains

DomainLinking PagesNote
ansuvdh.xyz249Spam — monitor
cprsrpk.xyz17Spam — monitor
yjsamkm.xyz12Spam — monitor
amebaownd.com4Social profile
google.com2Organic
behance.net1Social profile
adobe.com1Social profile
etsy.com1Social profile
issuu.com1Social profile
tumblr.com1Social profile

Phân tích: Đa số backlinks từ social profile link building (phù hợp với task “Order gói link Social Profile 500+100 links”). 3 domain .xyz trên cùng là spam links — cần theo dõi, nếu tăng mạnh cân nhắc disavow.

[Source: GSC Top Linking Sites — export Apr 29, 2026]

7. Tasks Completed — April 2026

Technical

TaskQtyStatus
Fix homepage title tag (82→55 chars) + H11Done
Quyết định blog URL structure (giữ /blogs/custom-tips/)1Done
Add alt text cho images (homepage + about us)89Done
Fix About Us page (2 H1 + no meta desc)1Done
Fix search typo “Hawaiia Shirt”1Done
Schema markup (Organization + Article + FAQ + CollectionPage)4 typesDone
Ép index Landing page + blog post26Done
Fix author names (Shopify Seo → 3 personas)3Deferred

Content

TaskQtyStatus
Publish blog articles Phase 14Done
Internal link bài blog phase 112Done
Publish category descriptions vào Shopify collections41Done
Optimize collection meta tags (title + description)41Done
TaskQtyStatus
Order gói link Social Profile (500 links) Homepage1Done
Google Business Profile + Bing Places + Apple Business Connect3Blocking
Pinterest business profile + 5 boards1Deferred
Social profiles: Facebook + Instagram + LinkedIn + X + YouTube5Done
Crunchbase company page1Blocking
Yellow Pages listing1Blocking
Social posting bắt đầu (Pinterest 5-10/wk + IG 3-5 + LinkedIn 2-3)—Done
Order gói link Social Profile (100 links) Founder1Done
Ép index link social profile homepage500Done

Report

TaskQtyStatus
Report SEO T41Done
Report Social T41On-going

[Source: Task tracker — GĐ1 Nền Móng, Month 1]

8. Nghiệm Thu & Thanh Toán — Tháng 4/2026

A. Gói Base

GóiPhí
SEO Management (technical SEO, GSC, GA, keyword tracking, on-page audit, competitor monitoring, monthly report)3.000.000

B. Add-on trong scope (theo báo giá)

Hạng mụcĐơn giáBáo giáThực tếThành tiền
Đăng bài lên website30.00020 bài4 bài120.000
Internal linking30.00020 bài12 bài360.000
Tối ưu ảnh landing page Sale50.00014 trang00
Đăng Description Category10.00060 cate41 cate410.000
Subtotal Add-on890.000

C. Add-on phát sinh

Hạng mụcChi tiếtPhí
Schema markupOrganization + Article + FAQ + CollectionPage (4 types)300.000
Add alt text cho imagesHomepage + About Us (89 ảnh)100.000
Ép index link social550 links100.000
Lọc link social profile + order link2 bộ (Homepage + Founder)300.000
Subtotal phát sinh800.000

D. Tổng chi phí tháng 4/2026

KhoảnThành tiền
Base (SEO Management)3.000.000
Add-on trong scope890.000
Add-on phát sinh800.000
TỔNG CỘNG4.690.000

9. Kế Hoạch Tháng 5/2026

Technical

#TaskSLGhi chú
1Audit not-indexed pages1Xác định 6 reasons, fix từng nhóm → tăng indexed lên 800+
2Kết nối GA4 → BigQuery, Tracking Log1Data traffic & engagement cho report T5
3Đăng ký Bing Webmaster Tools1Mở thêm kênh traffic

Content & Onpage

#TaskSLGhi chú
4Đăng 16 blog mới Phase 216Targeting Money keywords
5Internal link mở rộng blog phase 1+2 + landing + collection28Distribute link equity, improve crawl
#TaskSLGhi chú
6Google Business Profile + Bing Places + Apple Business Connect3Carry từ T4 (Blocking)
7Crunchbase company page1Carry từ T4
8Yellow Pages listing1Carry từ T4
9Monitor 3 spam domains (.xyz)3Disavow nếu tăng mạnh
10Order Link Citation, Local News1Link building local
11Cào data để pitching Blog/Haro50 webOutreach link building

10. Appendix

Data Sources

SourceAccess
GSC PerformanceGoogle Search Console
GSC Backlinks[Export CSV](/Users/ducthinh/Downloads/palmwayapparel.com-Top linking sites-2026-04-29 - Table.csv)
Keyword Plan[CSV](/Users/ducthinh/Downloads/_Plan SEO 2H Solution Bulk Sites - Keyword.csv)
BigQueryportfolio-analytics-2026.portfolio_analytics.gsc_daily (site_id: palmwayapparel)
Task TrackerGoogle Sheets

Methodology